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Forget the fairy lights and bougie candles. Anyone who’s survived a winter in Zone 3 know the real vibe-setters are neon signs. Big, brash, and best neon signs noisier than a night bus argument, neon is having a moment, and it’s got things to say. From Soho’s faded glow to Shoreditch’s artsy corners, neon signs are London’s passive-aggressive wall décor. They mock, wink, tease, and sometimes spell something wrong—but that’s part of the charm.

Face it: London is a grey city. It drizzles daily. The buildings look like they were built during an existential crisis. So when a bright pink sign says "Keep Serving Looks" from the window of a café you never noticed before, it means something. It’s therapy with lights. And it’s not just for Instagram. Neon signs have roots here. That neon palace in Walthamstow? Legendary. If you haven’t been, sort it out. Bring your shades.

Maybe a backup pair, just in case. Neon is the city’s emoji. Tattoo parlours, cafés, even off-licenses are lit up. Throw in a glowing "Live. Laugh. Lease." and suddenly your studio tour feels like a rom-com scene. And the phrases. "Good Vibes Only." Neon signs flash it all while you sip a cocktail out of a jam jar. Sure. But also oddly motivating. Like being coached by an LED light. Neon in London isn’t just ornament.

It’s part party, part joy, and completely over-the-top. It says: "Yeah, the rent’s insane and your coffee costs £6, but look at this pink lightning bolt. Now go exist." So next time you see one—probably in a pub loo, real neon signs online flashing "Don’t Poo with Sadness" as you question your existence—just accept it. The sign believes in you. Even if it’s barely hanging on.

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