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Among these is the use of expired domains, particularly those that still maintain a citation on Wikipedia.

The SEO Potential Behind Expired Domains

When a domain expires, its previous SEO power doesn’t always disappear.

Why a Wikipedia Backlink Changes Everything

A backlink from a Wikipedia article acts as a stamp of approval—even when it’s nofollow.

It indicates the domain was valuable enough to be included on one of the internet’s top sources of information.

Tactics to Leverage These Rare Domains

Use 301 Redirects to Boost a Main Site

This is a simple yet highly effective move to absorb ranking juice.

Create a Standalone SEO Asset

Thanks to the existing backlinks, especially the Wikipedia link, it can rank quicker.

Flip for Profit

List the domain on marketplaces like Flippa, Dan.com, or GoDaddy to turn it into a quick win.

Support Other Sites in Your Portfolio

It can lend strong authority to other websites through carefully placed outbound links.

Potential Risks & Checks

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• Verify that the Wikipedia backlink is still active and not removed.
  
• Analyze the domain’s full backlink profile to ensure it's clean.
  
• Choose domains that are topically relevant to your niche or business.
  

Final Thoughts

If you find one, it could elevate your site’s authority far quicker than starting from scratch.

Don’t let these assets go unnoticed—they could be your competitive advantage.

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