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This company was founded by Jean Cassegrain in Longchamp in 1948. Longchamp is a family run business, and the current company president is Philippe Cassegrain, Jean's son, who took over the corporate in 1980. Initially Longchamp manufactured leather coverings for pipes, but by 1950 they also started manufacturing small leather goods. It can be seen luxury inherent which means: First, the main consumer of luxury items can only be a society rich in a very small number of particular teams; Second, consumption of luxurious goods can solely be a valuable object, rarity of products or companies; three Is the worth of the merchandise represent a serious luxury items in type by the worth (or may be called the original worth) and the spirit of the added worth (or may be referred to as prolonged value) type, and consumption of the principle spirit of the consumer to get the added worth is much higher than the luxurious Real worth of the merchandise itself. Others can simply make out the distinction between an authentic bag and a faux bag, and so folks need to ensure that they don't get embarrassed in public because of carrying a fake bag.

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