• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

I still laugh when clients say they're using the "latest" digital marketers Riyadh marketing techniques but haven't revised their approach since 2022. The marketing ecosystem has transformed completely in just the past few months.

A few weeks ago, a clothing brand consulted me after spending over 150,000 SAR on online marketing with disappointing results. After restructuring their strategy, we produced a six hundred thirty-one percent improvement in ROAS.

With detailed analysis for a food delivery company, we found that promotions delivered between evening hours significantly exceeded those presented during standard peak hours, generating substantially higher sales.

I now use several resources that have dramatically improved our competitor analysis:
* Keyword trackers to monitor other companies' keyword performance
* Mention tracking tools to track competitors' online presence
* custom website Design Rates analysis tools to observe changes to their online presence
* Email capture to receive their marketing communications

The most profitable Saudi brands know that people don't think in terms of platforms. My financial client experienced a substantial growth in prospects after we unified their previously disjointed touchpoints.

I use a basic document to record our competition's rates adjustments on a regular basis. This has already allowed us to:
* Spot seasonal price reductions
* Notice special offer tactics
* Understand their pricing psychology

When I started my online business three years ago, I was sure that our unique products would be enough. I overlooked competitor analysis as unnecessary – a decision that practically ruined my entire venture.

A few months ago, a regional brand consulted me after investing over 120,000 SAR on external ranking help with limited results. After implementing a customized Saudi-focused ranking approach, they experienced top rankings for twenty-three competitive keywords within a single quarter.

Initiate by identifying ALL your competitors – not just the well-known ones. Throughout our research, we discovered that our largest rival wasn't the famous company we were monitoring, but a emerging company with an innovative approach.

I dedicate at least 120 minutes each week analyzing our competitors':
* Online organization and user experience
* Articles and publishing frequency
* Social media activity
* Client testimonials and evaluations
* Keyword tactics and performance

Through extensive testing for a store chain, we identified that messages delivered between night time significantly outperformed those sent during typical daytime, generating substantially higher open rates.

A few days ago, our mention tracking platform alerted us to a unfavorable customer response affecting our main competition, providing a ideal opportunity for us to highlight our enhanced product feature.

Not long ago, I watched as three rival companies invested heavily into growing their business on a particular social media platform. Their initiatives were unsuccessful as the platform proved to be a bad match for our market.

I suggest categorizing competitors as:
* Primary competitors (offering equivalent products/services)
* Indirect competitors (with some similarity)
* Emerging challengers (new entrants with game-changing potential)

Six months into operations, our conversions were dismal. It wasn't until I accidentally a thorough analysis about our market sector that I understood how oblivious I'd been to the competitive landscape around us.