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A Content Marketing Funnel Explained

A content marketing funnel can let potential customers learn more about your company, find solutions to their problems and then feel comfortable buying from you. Different types of content are more effective in every phase of the funnel.

At the top of the funnel Infographics, videos, and checklists grab attention, generate leads, and keep readers interested. Content that is gated, such as guides and templates, also works well at this stage.

Awareness

At this point, customers are only aware of your brand and the solutions you provide. In this stage the content marketing for b2b you create is intended to provide answers and educate prospects on the problems your solution tackles, as well as what makes it different from competitors.

Think about the keywords your target audience is using to search online. You can use keyword research to find out what content marketing terms your audience uses when searching online. This will aid you in determining if your product or service is required. This information can then be used to develop an editorial calendar and figure out the content pieces that will be targeted at those specific terms.

In addition creating content for this part of the funnel will help you build your brand affinity with consumers. The more people learn about your brand, the more trust they'll have in your ability to solve their issues. This translates into greater conversion rates, be it subscriptions to newsletters, purchases or click-throughs to your website.

A well-executed content strategy can also help you close the gap between conversion and purchase at this stage. For example, if you find that the vast majority of your content is aimed at educating, but not enough is helping buyers make a purchase decision, you may increase the amount of money you spend on advertising campaigns to target middle-funnel keywords.

Another method to increase your bottom-of-funnel conversion is through social media. Social media platforms such as Twitter and Facebook allow you to interact directly with your customers and give you the opportunity to show off your customer service. This could range from tweeting good reviews to promoting special deals.

You can also use existing content to push buyers to the bottom of the funnel, such as blog posts or case studies. For instance, if write a post about the advantages of your product than a competitor's, you can post it on social media and ask readers to subscribe to your email list for more information. You can also encourage conversions at this point by asking users to include your name on their social media posts once they have used your product. This will inspire other users to follow suit and help spread the word about your brand.

Then there is the consideration

A good content marketing strategy incorporates the use of a variety of types of content to engage customers throughout the funnel. Brand awareness campaigns, for example may include ads as well as blog posts and infographics addressing common concerns and objections. These pieces of content can be distributed via email and social media to increase organic traffic.

As consumers progress through the process of considering, they start looking for specific characteristics of products that will help them to make a purchasing decision. This is the perfect time to create FAQ pages. Utilize tools for keyword research like Ubersuggest or search for popular hashtags in your industry to discover questions that your audience asks. Then, you can write answers to these questions and include them on your content funnel map.

During this stage it is essential to present a clear proposition of value that shows the way your product or service can solve their problems and make them more cash. The content should also emphasize the distinctiveness of your brand when compared to that of your competitors.

This is a relatively simple step to measure, as consumers are making a decision whether they want to buy. To see whether you're getting it accomplished, look for metrics such as conversion rate as well as the number of transactions and click-through rates.

As they reach the point of advocacy and become advocates for your brand, it is becoming more and more important to them. They will be sharing your content with their friends because they are so enthusiastic about it. This is a powerful method of growing your audience. But you'll need to concentrate on creating content that entices people to share it, rather than focusing on purely engagement metrics. Use Sprout Social, for example, to track social shares that result from your marketing efforts with content. This will give you an accurate image of your impact.

Decision Making

People are looking for content during the decision-making phase that confirms the purchase and provides instructions on how to make use of the product. At this stage they want to make sure that your solution will solve their problem and justify the cost. At this stage, high-quality content, like product guides as well as case study videos and customer success stories are essential. Your customers want to be able ask questions and get answers from your support staff. Providing them with customized emails and 24 hour customer support is a great way to please your customers and encourage them to share their experience with others.

At this stage you're hoping that the customer will become a brand ambassador and will recommend your product to their colleagues and friends. To convert these advocates into rave customers, you'll be required to provide them with relevant content that allows them to get the most from your product or service. This can be done by creating customized newsletters, tutorial videos free trial offers, and loyalty programs.

Once your audience has transformed from leads into paying customers, it's time to focus on retention. The conventional content marketing funnel (Full Content) models tend to treat revenue as the conclusion of the process, however it's crucial to remember that consumers will continue to engage with brands after they have completed a purchase. For this reason, it's essential to redefine the funnel as a loop model, rather than a static structure that ends with revenue.

The conventional content marketing funnels are useful for making your plan however, they don't consider the complexity of the buyer's journey. Reimagining the funnel of seo content marketing marketing as a circular model will aid in developing a more holistic strategy. You can create content that captivates your audience and drives conversions by planning for each phase of the process. You can then utilize the data from conversions to enhance and test your strategy. Are you ready to experience the impact this approach can make for your company? Contact us today to request a free content marketing guidebook.

Retention

A content marketing funnel can be a useful tool for helping brands plan and execute their strategy. It can also provide an understanding of the gaps in their strategy for content that must be filled. If a company has a lot of content targeted at generating the public's attention but only few pieces aimed at the middle of funnel, it should develop content for this stage.

Use tools like Ahrefs that look at the average time on page and bounce rates of each piece to determine how specific your content is. The more high these numbers are, the more efficient your content is.

It is essential to keep up-to-date and relevant the content you create to ensure that you are at the top of your funnel. This will keep your audience interested in your brand, its products and services. This can be done by creating new content which focuses on keywords, answers questions that your audience is likely to search for, and highlights current information about your industry or product.

When your target audience enters MOFU and MOFU, they'll be looking for more details about your products or services, as well as solutions to their issues. In this moment, it's important to build trust by offering honest reviews and demonstrating value.

In the final stage of your content marketing funnel your audience will decide whether or not to purchase. This is typically accomplished through restricted content that requires an email address or another type of registration to gain access. The content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can follow up.

While customer retention largely falls in the hands of your sales and support teams, you can be a part of your customers' journeys with your brand by generating content that delights them throughout the entire content marketing funnel. This could include helpful information, behind-the-scenes details and special offers that only your audience has access to. When you can foster loyalty with your audience they'll be able to serve as genuine advocates for your product and naturally reduce your sales cycle times.