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A Content Marketing Funnel Explained

A content marketing funnel (visit my homepage) is a method to assist potential customers to learn about your brand, find solutions to their issues, and feel confident about buying from you. Content is better suited to every stage of the funnel.

At the top of the funnel, infographics, videos, and checklists grab attention, bring in leads, and keep the readers interested. Content that is gated, such as templates and guides, also is effective at this point.

Awareness

At this point, customers are aware that your brand exists and the services you offer. In this stage the content you create is intended to provide information and help prospects about the issues your solution addresses, as well as what makes it different from competitors.

To understand your content gaps at this point, think about the different types of keywords your target audience uses to search online. Through keyword research, you can figure the terms your target audience is searching for that suggest a need for your product or service. This information can be used to develop an editorial calendar and determine the types of content that focus on those keywords.

Additionally creating content for this part of the funnel can help you build your brand affinity with your customers. The more your consumers know about your brand, they'll have greater confidence in your ability to solve their issues. This results in greater conversion rates, be it subscriptions to newsletters, purchases or click-throughs to your website.

A well-executed content strategy can also help you close the gap in conversion at this stage. For example, if you find that the vast majority of your content is aimed at educating, but not enough of it is influencing buyers towards a purchase decision, you can increase the amount of money you spend on advertising campaigns to focus on middle-funnel keywords.

Another way to boost your bottom-of-the-funnel conversion is to use social media. Social media platforms like Twitter and Facebook allow you to interact with your customers directly, giving you the opportunity to show off your dedication to customer service. This can include everything from retweeting reviews to promoting special deals.

You can also utilize content marketing seo that is already available to help buyers move through the funnel, such as case studies or blog posts. If you write a blog article explaining why your product is superior to that of a competitor, you can share it via social media and ask your readers to sign up for your email list to receive more details. You can also encourage a conversion at this point by asking your followers to tag you in their social media posts after they have used your product. This will inspire other users to follow suit and help spread the word about the brand.

Consideration

A good content strategy will include a variety of content types that capture consumers at each stage of the funnel. For instance, brand awareness campaigns might contain ads however, they should also include blog posts and infographics that address common objections and concerns. This content can be further distributed via social media and email to increase organic traffic.

As consumers move through the decision-making process, they begin looking for specific features in a product which will assist them in making the purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this stage. Utilize tools for keyword research such as Ubersuggest, or search popular hashtags within your industry to discover questions that your audience asks. Create answers to these questions, and then place them on your uk content marketing agency funnel map.

In this phase, it's crucial to provide a clear proposition of value that demonstrates how your product or service can solve their issues and earn them more money. The content should also emphasize the uniqueness of your brand compared to that of your competitors.

This is a relatively easy step to measure, as consumers are making a decision whether they want to buy. Examine metrics such as conversion rate, payment numbers and click-through rate to determine whether your efforts are producing results.

As they move into the advocacy phase they become loyal fans of your brand. They also share your content because they feel so strongly about it. This is a great way to increase your audience. But you'll have to focus on creating content that entices people to share it, instead of focusing solely on engagement metrics. You might want to consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you a clear image of your impact.

Decision Making

The majority of people are looking for information at the decision-making stage that validates the purchase and explains how to use the product. At this stage they want to make certain that the product will solve their problem and justify the investment. At this point, high-quality content, like product guides and case study videos and customer success stories, is essential. Your customers would like to ask questions and receive answers from your support team. Offering them customized emails and 24 hour customer support is an excellent way to please your customers and encourage them to share their experiences with others.

You're hoping that at this point the customer will be an advocate for your brand and will promote it to their friends and co-workers. To convert those who are advocates to raving fans you'll need to provide them with valuable information that will allow them to get the most out of your product or service. Personalized newsletters videos, tutorials free trial offers and loyalty programs are great ways to do this.

It's time to focus on the retention of your audience after it has turned from leads into paying customers. The standard funnel for account based content marketing marketing models tend to view revenue as the conclusion of the journey, however it is important to remember that consumers will continue to engage with brands after they've purchased. This is why it's essential to redefine the funnel as a loop model, rather than a static structure that ends with revenue.

The standard funnels for content marketing are useful for creating your strategy, but they do not consider the complexity of the buyer's journey. Instead thinking of the funnel in a loop model will help you create an effective and more holistic content marketing strategy. By planning for every step of the journey you'll be able create content that is engaging your audience and generate conversions. You can then use the information from conversions to optimize and test your strategy. Are you ready to experience the impact that this approach can make to your business? Contact us today to request a complimentary content marketing playbook!

Retention

A content marketing funnel can be a powerful instrument to aid brands in planning, execute and measure their strategy. It also gives them visibility into the gaps in their strategy for content that need to be filled. If a brand has a lot of content targeted at generating awareness and interest but very few pieces aimed at the middle of funnel, it should create content for this stage.

Utilize tools such as Ahrefs, which look at the average time on a page and bounce rates of each piece to determine how targeted your content is. The higher these numbers, the better performing your content.

It's crucial to regularly keep up-to-date the account based content marketing you write to ensure that you are at the top of your funnel. This will ensure that your audience stays engaged and curious about your brand and its products or services. The best way to do this is to create fresh content that focuses on certain keywords, provides answers to questions that are likely to be asked by your customers and provides the most recent information on your industry or product.

When your audience arrives at the MOFU stage they'll want more detailed information about your product or service as well as ways to solve their issues. In this moment it is crucial to establish trust by providing authentic reviews and demonstrating value.

In the final stage of your funnel for marketing content, your audience will decide whether or not to buy. This is usually done through restricted content that requires an email address or some other form of registration in order to access. The purpose of this content is to convert the engagement and awareness you've built at the top of your funnel for content marketing into leads that are qualified for your sales team to follow up on.

You can still influence the journeys of your customers through your brand, even though your sales and support teams are responsible for retention of customers. Create content that delights your customers throughout the entire process of content marketing. This could include helpful information, behind-the-scenes information and special offers that only your customers have access to. If you can create a sense of trust among your audience, they'll serve as authentic advocates for your product and help reduce your sales cycle time.